Blog

Beyond the spam filter: how DKIM can improve email deliverability

With the internet still plagued by phishing scams and nuisance emails, spam filters play a vital role in protecting us online. But how can accounting firms help to ensure that their own emails make it through to clients’ inboxes, rather than landing in the junk folder?

20 Feb 2020

SEO - a continuous process that accountants shouldn’t ignore

Most accountancy firms now recognise the importance of SEO in helping to improve their website’s online visibility. But many people mistakenly believe it’s a one-off task that’s done and then forgotten - if only it were that simple!

13 Feb 2020

Why email tracking is a valuable tool for accountancy firms

Writing the perfect marketing email can be tricky, so it’s understandable that you might want to hit ‘send’ and move on as quickly as possible. But that doesn’t mean you should.

07 Feb 2020

Why SSL certificates are essential for your accountancy website

When browsing the internet, have you ever noticed that some URLs start with ‘https’, as opposed to ‘http’? This extra ‘s’ stands for ‘secure’ and signals that the website has an SSL certificate installed, which creates a safe and private channel of communication.

31 Jan 2020

Using stock photos on your accountancy website? This is what you need to know.

Soulless, dead-eyed figures staring mindlessly at the camera … no, we’re not talking about the latest episode of The Walking Dead.

22 Jan 2020

6 SEO myths nearly all accountants believe

Most accountancy firms now recognise the importance of SEO in helping to increase their website’s ranking on search engines such as Google.

17 Jan 2020

2020 Budget: updates to your website

(Ex!) Chancellor Sajid Javid announced that he will present the 2020 Budget on 11 March, pledging to kickstart an "infrastructure revolution".

09 Jan 2020

accSEND explained: how secure messaging can transform your accountancy firm

As accountancy software specialists, we have many conversations with our customers about the challenges they face in business and what their own clients are looking for. During these talks a recurring theme emerged – accountants needed a fast and secure way of sharing digital information with their clients.

12 Dec 2019

Why internal pages are essential for SEO in the accountancy world

When searching for a particular product or service online, do you find it annoying when you’re directed to a site’s homepage, rather than the specific section you were looking for? If yes, then you’re not alone.

06 Dec 2019

Five must-haves for your accountancy firm website

What impression do you get when you look at your accountancy firm’s website? If your site is acting as little more than an online placeholder for the business, it’s time to take action.

22 Nov 2019

Top 7 ways accountants can simplify their website design

When it comes to website design, simplicity is key. A crowded site with too many elements can be distracting and confusing for users.

15 Nov 2019

A complete guide to Google my Business for accountants

What is Google My Business and how can it help accountants enhance their online presence?

08 Nov 2019